How top execs at Hasbro and Block find balance in a dual CFO-COO role
Good morning. The dual role of chief financial officer and chief operating officer is becoming more common, and the experiences of two industry-leading executives demonstrate that the CFO and COO positions can be complementary.
When Gina Goetter joined Hasbro—the largest publicly traded toymaker in the U.S. and one of the largest in the world—in 2023, she was hired as both CFO and COO, a combination that immediately drew her interest. It was her second CFO role, following her time at Harley-Davidson.
Earlier in Goetter’s career at General Mills, she developed the view that finance is inherently operational. “I was kind of born and bred into this mindset that every operational decision is linked to a financial one—they just go hand in hand,” she explained during a panel session at the Fortune COO Summit on Tuesday.
Hasbro has the same philosophy, Goetter said. “When you’re working with a company that is manufacturing a product, that is making real cost decisions—real investment decisions—there is no path that isn’t either operational or financial,” she said.
Panelist Amrita Ahuja, CFO and COO of Block, a Fortune 500 fintech company, shared that during the first half of her career, she was much more of a generalist, starting in strategy and corporate development. The second half of her career focused on finance, where she developed strong analytical skills and a passion for driving insights from data.
Ahuja joined Block in 2019, later adding COO responsibilities in 2023. The company offers customers financial options such as payment plans through Afterpay, various lending choices for Square sellers, and the ability for Cash App users to split paycheck deposits among cash, Bitcoin, or stocks.
In addition to overseeing finance, Ahuja leads the legal and people functions, oversees communications and policy, and serves as chair of Square Financial Services, the company’s industrial bank.
Of the dual CFO-COO role, Goetter explained: “It’s very blended. You can’t do one without the other, and I find combining them actually creates a lot of simplicity across the organization.”
Are there some complexities in serving in the dual role? “The tension in the role is aspiration and discipline,” Ahuja noted. As CFO, you advocate for growth while ensuring responsible capital allocation, she explained. As COO, you enable the business to move quickly but responsibly. “No COO role is alike,” she said.
Some large companies are going beyond the dual CFO-COO role and combining the functions to create a hybrid position. Bridging finance and operations is strategic in an increasingly complex business environment.
You can watch the Fortune COO Summit panel session here.
Sheryl Estrada
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This story was originally featured on Fortune.com
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