• An Air India Boeing 787 crashed less than a minute after takeoff on Thursday.
• The crash comes as both Boeing and Air India are trying to turn themselves around.
• Attorneys and aviation experts said no conclusions could be drawn until the investigation ended.

Thursday's fatal crash of an Air India Boeing 787 shortly after takeoff comes as both the airline and Boeing try to revive their public images.

After 2024 became an annus horribilis for Boeing, 2025 is crucial for the planemaker to show it is successfully overhauling its processes.

CEO Kelly Ortberg, who took over last year and has made the turnaround the centerpiece of his leadership, has scrapped plans to travel to next week's Paris Air Show, CNBC and Bloomberg reported. The event is a crucial industry showcase. Neither Boeing nor Air India responded to requests for comment from Business Insider.

On Thursday, Ortberg shared the company's "deepest condolences" to everyone affected and said a team stood ready to support the investigation.

After visiting the crash site Friday morning, Air India CEO Campbell Wilson said in a video statement, "We know that the investigations will take time but we will be fully transparent and will support the process for as long as it takes."

"Air India will continue to do everything we can to care for those affected by this tragedy, and to uphold the trust placed in us," he added.

'The crash derails Boeing stock's positive momentum'

When an Alaska Airlines 737 Max lost a door plug during a January 2024 flight, regulators capped Boeing's production of the type. A seven-week strike then shut down key facilities, further hurting revenue.

Boeing ended 2024 as the Dow Jones' biggest loser, as its share price fell 31%. Investors had been reassured by Ortberg's work to turn the company around, and the stock had risen more than 20% in 2025 before the crash.

It dropped about 4% after Thursday's crash and fell more than 3% Friday morning.

Morgan Stanley analysts said Thursday that the crash "derails the positive momentum on Boeing's stock."

Jeff Windau, a senior industrials analyst for Edward Jones, said in a research note that he expects near-term volatility and raised the possibility of enhanced scrutiny on Boeing's processes.

"However, at this time, we do not feel there will be a long-term impact to production," he added.

Air India has been working to turn itself around

Following decades of state ownership and huge losses, Air India was acquired by the Tata Group in 2022. The airline has expanded with hundreds of additional flights, flying 60 million customers to 103 destinations through 2024.

The new owners invested billions, and the airline has ordered hundreds of planes to replace its aging fleet.

In a December interview with BI, Wilson compared his work revitalising Air India to "drinking from a firehose."

He added that he thought the turnaround was close to completion, but said there were supply-chain constraints. "Until we upgrade the aircraft, then people won't believe that the transformation has happened," Wilson said.

Alan Tan, an aviation law professor at the National University of Singapore, told BI that Air India in particular would have an immediate hit to customer perception.

"But as other leading airlines facing crises have shown, these are not insurmountable," he added. "Transparency and accountability in investigations, and consistent messaging to the public, will hopefully reduce the risks of a media spectacle."

A lengthy investigation

It will take a thorough and lengthy investigation before there are answers about what caused the crash.

Attorneys who have battled Boeing in the courts were among the people BI spoke to who were hesitant to draw any conclusions.

"The fact that this tragedy involves a Boeing aircraft does not necessarily mean that there's something wrong with the actual aircraft — as distinguished from issues surrounding maintenance, or even products that are not Boeing's, such as the engines," said Robert Clifford, lead counsel for the families of victims of the 2019 Ethiopian Airlines crash, in which a 737 Max crashed shortly after takeoff, killing more than 150 people.

He added that a quick and efficient investigation is necessary to "help calm the public."

Thursday's incident was the first fatal crash and total hull loss of a Boeing 787 Dreamliner, one of the most advanced passenger jets, which entered service in 2011.

The model has faced some criticism from whistleblowers. Last year, Sam Salehpour, a quality engineer at Boeing, told NBC he observed "shortcuts to reduce bottlenecks" in manufacturing 787s. Boeing responded that it was "fully confident in the 787 Dreamliner."

On Thursday, Salehpour's attorneys urged the Federal Aviation Administration to release a report investigating his claims.

Richard Aboulafia, managing director at Aerodynamic Advisory, told BI, "It's a terrible tragedy, but I just don't see how this impacts anything [for Boeing]."

"Unless it's the unlikely event that they do find a design or manufacturing flaw, but after all these years, both for this type of aircraft and this particular aircraft, that's not normal," he added.

• A Swiss International Airlines flight to Miami landed back in Zurich after a four-hour journey.
• The Airbus A340 had "an irregularity with an engine," the airline said.
• The flight changed directions a couple of times over the ocean before circling Zurich for an hour.

Passengers expecting to travel transatlantic ended up on a four-hour flight-to-nowhere.

Swiss International Airlines Flight 64 on Monday was supposed to be a 10-hour journey from Zurich to Miami.

Passengers were already in for some disruption as it departed around an hour later than scheduled, per data from Flightradar24.

Things went smoothly until an hour and a half into the journey, when the Airbus A340 started to turn around.

The plane had not long started flying over the Atlantic Ocean before deciding to head back.

It appeared to be going toward Switzerland, then turned toward Spain, before returning to its original path.

After three hours in the air, the A340 was back in Swiss airspace. However, it then had to circle around Zurich a few times before it could land.

An airline spokesperson told Business Insider that the plane returned due to "an irregularity with an engine."

The four-engined plane involved in the incident, HB-JMH, is 21 years old.

"As a precautionary measure, the crew decided to return to the home airport in Zurich, where we have the best maintenance facilities," they added.

This is often the case in so-called flights to nowhere, where returning to a hub airport also makes it easier to re-route passengers. Those on the Swiss flight were rebooked on the fastest possible alternatives.

"We regret the inconvenience caused to our passengers," the airline spokesperson said.

Similar incidents have seen flights as long as 10 hours before returning to their original take-off point.

For example, last November, a British Airways flight U-turned when it was halfway across the Atlantic.

And after a plane crash at Toronto Airport in February, two transatlantic flights to nowhere were among dozens of planes that diverted.

• Boeing secured a record-breaking $96 billion order from Qatar Airways during Donald Trump's trip.
• It was one of several wins this week, showing the planemaker is recovering from a troubling 2024.
• Trump's support came after tensions over Air Force One delays and concerns over a Qatari gift.

Boeing showed it's bouncing back from its turmoil as it won several victories from Donald Trump's trip to the Middle East.

On Wednesday, Qatar Airways agreed to buy at least 160 Boeing jets, in a deal the White House valued at $96 billion. It is the planemaker's largest-ever order for wide-body aircraft.

While the two CEOs signed certificates and shook hands, Trump and the Emir of Qatar applauded from behind the ornate desk. The president gave Boeing's Kelly Ortberg a pat on the back.

It's rare to see heads of state attend aircraft-order ceremonies. Trump's show of support for Boeing was a notable turn from the tensions between the two over delays in building the next Air Force One.

Receiving such a huge vote of confidence from an industry-leading airline is also a significant boost, especially since the order includes 30 Boeing 777X planes and options for dozens more.

The 777X is yet to be certified, running years behind schedule, meaning Qatar's order is a big show of faith in Boeing's future. Flight tests for the 777X had to be paused last August after damage was found on a key structure.

Several customers, including the largest, Emirates, voiced their frustrations after Ortberg then announced its launch would be further pushed back to 2026.

However, Qatar Airways has never dwelt on the delays. "Let us not cry over spilled milk," CEO Badr Mohammed Al-Meer told Business Insider last July.

Boeing is also likely to benefit from Tuesday's defense deal with Saudi Arabia, which the White House called "the largest defense-sales agreement in history," at roughly $142 billion.

These are all significant signs that the planemaker hasn't lost too much of its reputation after an ignominious 2024.

The year began with a door plug falling off a 737 Max in midair. Regulators subsequently capped Boeing's production as it works to overhaul its processes.

This week has seen progress here, too, as Boeing said it delivered 45 commercial planes last month — almost double the number in the same period last year.

Trump's change of heart

Even before Qatar Airways' order, planes were dominating the headlines around Trump's trip.

The president said Monday he would be "stupid" to turn down the Qatari royal family's proposed gift of a Boeing 747.

It has raised ethical and legal concerns, with politicians on both sides of the aisle questioning the gift. The luxurious $400 million plane would be one of the most expensive gifts ever received by the government from another country.

The timing may also raise questions about Qatar's motivation for announcing the mammoth Boeing order during Trump's visit, rather than at next month's Paris Air Show.

Trump wants the 747 to serve as Air Force One because Boeing is running years behind schedule in building the next presidential jet. He renegotiated the contract in his first term, and the planemaker has since lost billions on the project.

In February, Trump showed his frustration with the delays by touring a Qatari Boeing 747 in Palm Beach — believed to be the one now on offer.

So, his support for Boeing in Qatar shows a change of heart that will likely please the planemaker and help settle any apprehension over Air Force One.

The country's top exporter, Boeing, was also under threat from Trump's tariff plans.

Jets destined for Chinese airlines had to be sent back across the Pacific Ocean after they refused to accept them due to the trade war. On Monday, China and the US agreed to lower tariffs by 115%.

But overall, that may not be as valuable as the reputation boost provided during Trump's trip.

This week has helped the storied planemaker prove that it's moving on from the woes of 2024.